Everything your trade business needs to
capture leads & fill the calendar.
From the instant a call rings to the final deposit and Google review, BaseNode handles the follow-up so you stay on the tools.
Automate Your Leads TodayMissed-Call Text-Back
Never lose a customer to the next tradesperson on Google
When you miss a call while running power tools or driving between jobs, BaseNode sends an automated text-back within 5 seconds. It acknowledges the homeowner, asks for the project details, and sends a booking link.
- Fires in 3-7 seconds after a missed call
- Keeps your existing business phone number
- Qualifies job size (call-out vs full fit)
- Logs the caller straight to your CRM pipeline

Automated Lead Follow-Up
Instant replies across text and email — no leads left waiting
Stop letting web enquiries and form fills sit for hours. BaseNode starts a text conversation straight away, answers common questions, shares your portfolio, and books site visits automatically.
- Instant text and email replies to new enquiries
- Pre-written answers for the questions you get asked daily
- Automated estimate reminders until a decision is made
- Two-way text inbox on your mobile

Trade CRM & Pipeline Board
A clear view of every estimate, site visit, and active job
See exactly where every job stands. Drag cards through your stages: New Lead → Site Visit Booked → Quote Sent → Deposit Paid → Job Complete. No complex data entry required.
- Pipeline stages set up for your trade
- Live revenue tracking on each deal
- Automated alerts when a status changes
- No heavy manual data entry

Booking Calendar & Sync
Synced with Google Calendar and Outlook
Let customers pick an available estimate slot based on your real working hours and travel area. It prevents double bookings and sends text reminders so no-shows drop off.
- Two-way sync with Google and Outlook
- Buffer times set between site visits
- Automated 24-hour and 2-hour text reminders
- Travel-radius rules so you're not driving across the map

Estimates, Invoicing & Deposits
Get paid before you set foot on site
Send clean digital quotes your clients can accept with a tap on their phone. Collect a 20%-50% deposit by card before you buy materials, and chase unpaid invoices automatically.
- One-tap digital quote approval
- Automated card deposit links
- Automatic chasing of unpaid invoices
- Export straight to Xero or QuickBooks

Review Booster
More 5-star Google reviews while your customer's still chuffed
The moment a job is marked 'Complete' in your CRM, an automated text asks the happy customer for a Google review. It filters unhappy feedback privately to you instead of public.
- Triggers automatically when a job finishes
- Direct tap link to your Google Business Profile
- Unhappy feedback routed privately to you first
- Steady stream of new reviews every month

Turnkey Trade Websites & Hosting
Mobile-ready sites built to capture local trade leads
Stop losing jobs because your website looks like it was built in 2005. We deploy, host, and manage high-converting, mobile-ready sites built specifically to capture local trade leads.
- High-converting, mobile-ready trade website deployed for you
- Hosting, security, and updates managed end-to-end
- Lead capture forms feeding straight into your CRM pipeline
- Local-SEO service pages for every town and postcode you cover

24/7 Web Receptionist
Answers homeowner questions and books estimates while you sleep
An intelligent chat widget for your website, Facebook, and Instagram that answers common homeowner questions and books estimates while you sleep.
- Lives on your website, Facebook, and Instagram
- Answers the common questions homeowners ask before quoting
- Books estimates straight into your booking calendar
- Hands complex chats to you with a full summary

Designed specifically for UK home service businesses.
Joiners & Carpenters
Capture kitchen and fitted wardrobe estimate bookings without stopping the saw.
Plumbers & Gas Heating
Instant boiler call-out and annual service capture before they ring anyone else.
Electricians
Automated rewire quote follow-ups and deposit collection for consumer unit changes.
Painters & Decorators
Capture decorating enquiries and book site visits while you're up a ladder or on the scaffold.
Roofers & Builders
Storm repair enquiry capture and deposit protection on bigger builds.
HVAC & Heat Pumps
Annual service reminders and multi-stage project pipelines.
Landscapers & Tree Surgeons
Seasonal campaign follow-ups and instant mobile estimates.
Start capturing contractor leads today.
Rapid 7-day deployment. Keep your existing phone number and never miss another profitable job.
Claim Your 14-Day Pilot & Lead Audit